Disadvantages of having brand ambassadors like Tigger Woods to represent Gillette's brand has various

 Disadvantages of having brand ambassadors like Tigger Woods to represent Gillette's brand has various

Having brand ambassadors like Tigger Woods to represent Gillette's brand has various disadvantages, such as;

It limits opportunities available for the brand; this includes partnerships with other brands. For instance, Woods lost deals with other sponsors such as US telecom giant PepsiCo's Gatorade and Accenture consultancy firm (France-Presse, 2010). Tigger Woods may make Gillette risk its reputation; the purpose of a brand ambassador is to recommend products of a particular company. However, this may have a negative impact if the company has ever engaged in a scandal. For example, in 2010, Wood engaged in a sex scandal that tarnished his reputation (France-Presse, 2010). This may harm Gillette. Tigger may seem inauthentic; this may result when Tigger uses his social media channel to promote Gillette products, as some people may not like and others may be tired of his content. For example, Wood launched Gillette's TV global campaigns featuring the trio. Overwhelming perks; this results when the company wants the ambassador to deliver. Tigger may fail to deliver due to frustrations from Gillette The ambassador may take control of the company to sustain his deals. Woods finished his season without success, as a sex scandal had tarnished his reputation. Thus, he may take control of the company to sustain and promote his deals. B Other types of communication mix that Gillette can use for its marketing campaigns include;

Advertising; involves businesses paying for radios, TV, and press to broadcast their messages. Successful advertisements are usually eye-catching, creative, and emotive to attract the attention of people watching (Professional Academy, n.d). For instance, the British advertising company that offers weekly campaigns through TV launched by Gillette in 2007 (France-Presse, 2010). Digital marketing and direct marketing, including the use of emails, gamification, and social media. It allows customers to access products via online platforms. It is a cheaper and more effective means of mark...

Order a well-written high-quality paper!